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Research papers

TV subscribers show some attitude

The attitudinal classification studied in this research shows a strong predictive validity in the segmented world of subscription channels. This predictive validity was assessed within the nationwide electronic audience panel in Mexico, which makes a...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media and TV
Authors: Héctor Matus Castellanos, Jose Domingo Mora
Company: IBOPE AGB Mexico
June 23, 2005
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Citation

Castellanos and Mora (2005a, June 23). TV subscribers show some attitude. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/tv-subscribers-show-some-attitude